Muli Zhou - Macau City Go 澳遊

Macau City Go 澳遊 · 步行地圖

Macao is a well-known tourist city and the Macao Peninsula has a very high density of World Heritage urban areas. Using technologies such as augmented reality, and internet big data, this project aims to help preserve cultural heritage through digital means and to promote smart city building, encouraging more people to better understand the special history and culture of the Macau Peninsula.

This App is a mobile, tour guide system that includes the major tourist destinations in the Macao Peninsula. The App is designed for the convenience of sharing snaps of real-time images on any social media. The users are able to get the latest information about every site possible, including the origin of its characteristics, history of development, timetable of diverse activities, nearby site, food, etc.

一款專為不願隨波逐流的旅行者打造的定製化旅遊 App。

AI 對每一個景點進行標籤化處理，根據文化、季節、氣候、活動、美食等標籤，將各個景點、酒店和商圈信息標籤化，結合用戶喜好，動態定製旅行線路。

利用 MR 混合現實，生動形象地展示景點歷史人文，讓人們以不同的方式進行體驗。與當地政府合作建立數字景點數據庫，促進文化保護與可持續發展，與大數據結合，構建旅遊元宇宙的基礎設施。

結合「盲盒」元素，不顯示景點名稱，將地點標籤化，貼近年輕群體喜好，增加旅行探索感和趣味性。

一條涵蓋澳門半島主要旅遊景點的旅遊導覽系統。擁有結合用戶拍攝的實景照片，易於分享社交媒體的打卡界面。用戶可查看詳情可瀏覽地點介紹，地點特色由來、地點發展歷史、各類活動時間表、以及週邊景點、美食等信息。

The logo design uses imagery graphics that abstract the experience of Macau-Portuguese historical buildings but uses a small area of yellow as a highlight in the color matching, which incorporates a modern, lively and young color style.

The overall visual design is derived from the design style, creating a complete and unified visual experience.

澳門是著名的旅遊城市，同時澳門半島擁有非常之高的世界文化遺產密度。本項目故選擇澳門作為si

經由實地調查與研究，提取澳門葡式歷史建築的感官風格，從而創作一系列意象圖形，確定綠色為主的色彩基調。

圖形在保留了澳門歷史城區建築風格的同時，嘗試融入活潑年輕的新鮮感。抽象化的手法以及利用小面積黃色作為提亮，創造出易於識別與記憶的簡約色塊拼貼，使得設計融貫古今，更加有趣並富有表現力，令傳統文化煥發新的活力。

由上述設計風格衍生出標誌及字體設計，傳達出一脈相承的視覺感受，整體觀感完整統一。