It is a traditional dessert with Macao’s local characteristics and collective memories. The art of making dragon’s beard candy has been handed down in Macao for decades, and each process requires a long period of experience and exploration before the artisan can master it.
Once a courtly delicacy with a history of over a thousand years, dragon’s beard candy is now a traditional snack that is a household name in Macao. The artisans have passed on this tradition to the next generation through oral tradition, keeping it alive as a representative of Macao‘s local folk food culture.
The new brand identity focuses on creativity and innovation, with a focus on flavor and texture, and the development of new flavors based on young people’s preferences. The launch of limited flavors is in line with the seasons/festivals, pushing the boundless possibilities of dragon’s beard candy and traditional desserts.
The brand stands for quality taste and sophisticated image, with a focus on aesthetics and a combination of youthful freshness + cultural quality of the products. The brand places emphasis on modern product creation and research and development, emphasizing creativity and rejuvenating traditional desserts.
龍鬚糖是具有澳門地方特色和群體回憶的傳統點心小食，其製作技藝在澳門傳承數十年，每個工序都需要手藝人長時間的經驗累積和摸索才能熟練掌握，同時製作過程具有較強的觀賞性。
龍鬚糖曾經是宮廷美食，擁有上千年歷史，現在成為了澳門家喻戶曉的傳統點心。相關手藝人通過口傳身授的方式傳承給下一代，讓這項傳統點心延續，成為澳門本地民俗美食文化的代表之一。
全新的品牌形象重點打造品牌創造力，產品創意推新，並聚焦味道與口感。根據年輕人喜好和市場需求，多口味研發，推陳出新。結合時令 / 節日推出限定口味，推進龍鬚糖和傳統點心的無限可能性。
品牌代表著優質的口味和精致的形象，注重審美，年輕的新鮮感 + 產品的文化品質結合。
品牌重視產品現代化創造與研發，強調創造力，將傳統點心年輕化。
品牌重視產品現代化創造與研發，強調創造力，將傳統點心年輕化。
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